Windschitl, P. D., & Wells, G. L. (1997). Behavioral consensus information
affects people's inferences about population traits. Personality and Social
Psychology Bulletin, 23, 148-156.
Examined whether
people adjust their estimates of relevant internal traits in the population
as a function of manipulations of consensus information. Five trait characteristics
were selected for each of 2 scenarios on the basis of their presumed relevance
to the behaviors of helping or not helping someone. Impressions of the target
person and measures of their impressions of populations of people on these same
traits were obtained from 84 Ss. Consensus was manipulated by informing Ss that
most people had or had not behaved or performed like the target person. Results
indicate consensus manipulations had no effect on Ss' trait inferences from
the target's behavior but had robust effects on Ss' assumptions about traits
for the average person in a relevant population. A distinction is drawn between
neglecting consensus information and using consensus information in a manner
consistent with a dispositional bias.