Chambers,
J. R., & Windschitl, P. D. (2004). Biases in social comparative judgments:
The role of nonmotivated factors in above-average and comparative-optimism
effects. Psychological Bulletin, 130,
813-838.
People often
hold unwarranted beliefs that they are better than others and are more likely
to experience positive and avoid negative events. Biases in social comparative
judgments, such as those illustrated by above-average effects and comparative-optimism
effects, are often regarded as a product of some form of motivation (e.g., self-enhancement).
These effects, however, can also be produced by information-processing limitations
or aspects of judgment processes that are not necessarily biased by motivational
factors. In this paper, we first briefly review motivational accounts of biased
comparative judgments. Then we introduce a 3-stage model for understanding how
people make comparative judgments, and we describe how various nonmotivational
factors can influence the evidence-recruitment, absolute-evaluation, and comparative-judgment-formation
stages of the model. Finally, we discuss several unresolved issues highlighted
by our analysis, such as the interrelation between motivated and nonmotivated
sources of bias and the influence of nonmotivated sources of bias on behavior.